Abstract
Folklore and folklife research is applied to a range of institutional settings that can be categorized in five different spheres of representation. These spheres overlap, but they include academic folklore, applied folklore, public sector folklore, public folklore, and private sector presentations of folk culture. This range of work revises the common dichotomy made between academic and public folklore. In addition to the overarching idea of heritage in applications of folklore and folklife research, key concepts such as preservation, interpretation, presentation, and representation that pervade the five modes of folkloristic work are discussed in relation to each sphere. The different situations within which folklorists work implicitly and overtly influence how they will preserve, interpret, and present folklore and folklife.
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