Abstract
Success in the implementation of microcomputer accounting packages in small companies is discussed. The research data covered information about the development and marketing processes of general purpose accounting packages in software houses and the subsequent purchase and implementation processes in their client organisations. Data analyses include statistics illustrating user opinions concerning the performance and involvement of different interested parties during the purchase and implementation process as well as users' overall satisfaction with their new accounting package. A model for users' satisfaction is introduced and implications for the management of the development and marketing of application software packages are discussed. >
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