Abstract
In recent years, large data has become an important strategic asset in the commercial economy, and its efficient management and application has become the focus of government, enterprise and academia. Power grid marketing data covers real data of electricity and other energy consumption and consumption costs and so on, which is closely related to each customer and the overall economic operation. Fully tap the inherent value of marketing data is of great significance for power grid company to make rapid and efficient response to the market demand and improve service level. The development of large data technology provides a new technical scheme for the development of marketing business under the new situation. Based on the study on current situation of marketing business, marketing information system and marketing data, this paper puts forward the application direction of marketing data and designed typical scenes for internal and external applications.
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