Abstract
Under the background of the rapid development of information technology, various media show a trend of mutual integration, and diversified information transmission channels effectively meet people's needs. Under the trend of media convergence, news communication business faces challenges as well as development opportunities. Therefore, it is necessary to analyze the current business situation, accelerate the application of news communication business, show its vitality again, give play to the role of news communication, and meet the public's demand for news information.
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