Abstract

As an important part of Huxiang culture, Meishan’s regional culture has grown independently in a semiclosed environment for a long time, so it has become a relatively complete and ancient mysterious form of culture. However, due to the scattered distribution of tourism resources, there are many difficulties in the research and development of Meishan culture. Based on the characteristics of Zhang Wulang’s regional culture, this paper uses the theory of virtual reality technology to guide research and design practice. First, the definitions of virtual tourism, virtual reality technology, Meishan culture and Zhang Wulang woodcarving techniques, artistic modelling, and engraving style are defined, and several other technical features and traits are discussed. Secondly, the laser scanning technology was used to carry out three-dimensional modelling of the characteristic buildings in Meishan regional culture and the representative Zhang Wulang woodcarving works. Finally, the characteristics of Meishan cultural tourism resources are combined to comprehensively grasp the development of tourism resources, the three-dimensional image reconstruction of Zhang Wulang model, and the dissemination of multimedia forms.

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