Abstract
Certain premium brand cosmetics with single anti-counterfeiting technology have been assailed by fake products day by bay, which seriously damage enterprises and consumers. By analyzing the current trend of cosmetic packaging anti-counterfeiting technology in this study, comprehensive anti-counterfeiting technology, which is combined “first-line” with “second-line” anti-counterfeiting technology, is applied in the packaging of a certain brand cream that suffers huge amount of counterfeits. Compared to the single technology, the comprehensive one overcomes limitations of the pure anti-counterfeiting technology, organically using a variety of anti-counterfeiting technologies and management technologies. In the new design, the comprehensive anti-counterfeiting technology includes laser hologram technology, tamper-evident tear design, tamper adhesive technology, etc. In conclusion, the new design of comprehensive anti-counterfeiting technology on the cream is proved to be economically and aesthetically feasible. This application has so highly productive value that can be recommended to the cosmetics enterprises someday.
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