Application of Xizang Kite Element in Visual Communication Design

Abstract

More than two thousand years ago, the working people in ancient China invented kites with their wisdom. They are also the first people in the world to invent kites, which reflects the curiosity and exploration of the ancient people for the sky. As a region with plateau geographical characteristics in southwest China, Tibet has gradually given birth to its unique kite culture in the long history of development. However, in the rapid development of modern process, Xizang kite traditional culture is also facing unprecedented inheritance and development predicament. This paper attempts to apply Xizang kite elements to visual communication design, such as illustration, cultural and creative products, packaging and poster design. It is of great significance to explore the living inheritance and protection of Xizang kite, and also enrich the cultural connotation of visual communication design works.