Application of Web-based Customer Relationship Management in Marketing Information System: PT. BPR Bali Dananiaga

Abstract

Business competition in the current era requires companies to be careful in marketing strategies, one of which is by utilizing information technology. Many social networks have been used to improve business products, one of which is a website. Why is it better to use website technology in marketing information systems, website-based technology can be easily accessed by many people. This study aims to establish relationships with companies through special website technology about complaints through social media in addition to introducing the company to the outside community to increase the database. This study uses descriptive qualitative methods and in-depth interviews with informants. The informants in this study were employees of PT BPR Bali Dananiaga and customers from BPR BDN. The determination of the informant is done by purposive sampling technique. Based on the research results, the research assumes with the help of this technology the company can carry out all marketing activities that are not only efficient but also effective. Besides, the website provides some information that makes it easy to receive Fast and accurate information.