Abstract
Water pattern is a traditional pattern with Chinese characteristics, with a long history and profound humanistic connotation. In Chinese traditional culture, water contains profound philosophical ideas and is regarded as a unique spiritual and cultural symbol. The application of water pattern to IP image design brings cultural heritage to contemporary IP image, and at the same time highlights the aesthetic and artistic value of water pattern patterns. This paper will study the humanistic meaning contained in the water pattern pattern, so as to fully grasp the relationship between the water pattern pattern and the IP image, so as to find and understand the aesthetic significance and humanistic value of the water pattern pattern, and carry out the design of IP modeling based on this, which summarizes and plans for the practical application of water pattern in IP modeling in the future.
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