Abstract

Technology, a new star rising, changes peoples lives dramatically through continuous innovation and support from all areas of society. Technology companies undoubtedly become the major storm of the stock market. The findings of this study aim to help stakeholders invest in a stock with good future prospects and the most significant potential to earn money through tons of technology stocks in the market. The methodologies that are applied in this research include P/E ratio, growth rates, and profitability ratios. All the methods help analyze which stock is better than the others from a comprehensive point of view. This research also includes non-numerical analysis, providing a more thoughtful conclusion for stakeholders to make investing decisions. The results point out that Microsoft is a wise investment company based on its top growth rates, growing and stable profitability, and relatively low p/e ratio. This research helps shareholders to identify their target when making technology investments.

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