Abstract
Product design DNA is a new concept produced by applying the idea of genetic engineering to the field of industrial design, involving multiple knowledge fields, aiming to give products a unique shape and style image to build a brand. This paper systematically summarizes the current situation and progress of product design DNA research at home and abroad, focusing on the expression structure, application research progress, and research on key technologies. The law of DNA generation and derivation; explore the user’s cognitive mechanism for product design DNA; realize the connection between product design DNA reasoning and production. The designed user experience gene extraction based on industrial design provides new ideas for product design and has strong guiding significance.
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