Application of the updated DeLone and McLean IS success method to investigate e-CRM effectiveness

Department Of Medical Instrumentations Techniques Engineering, Dijlah University College, Baghdad, Iraq ,Faculty Of Information Science And Technology, Universiti Kebangsaan Malaysia, Bangi, Malaysia ,Computer Techniques Engineering Department, Al-Mustaqbal University College, Hillah, Iraq ,Elham Abdulwahab Anaam,Yahya Ali Abdelrahman Ali,Ali Ahmed H Alyam,Wael Jabbar Abed Al-Nidawi,Mohammed Dauwed,Abdullah Alshahrani

doi:10.21833/ijaas.2023.02.016

Department Of Medical Instrumentations Techniques Engineering, Dijlah University College, Baghdad, Iraq , Faculty Of Information Science And Technology, Universiti Kebangsaan Malaysia, Bangi, Malaysia + Show 7 more

Open Access

https://doi.org/10.21833/ijaas.2023.02.016

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Abstract

Information and communication technology has a significant influence on employee procedures. Businesses are investing in e-CRM technologies, yet it is difficult to assess the performance of their e-CRM platforms. The DeLone and McLean Information Systems Success framework can be modified to the current e-CRM assessment difficulties. The new framework's different aspects provide a concise framework for organizing the e-CRM key metrics identified in this study. The purpose of this study is to apply and verify that the Updated DeLone and McLean IS Model can be employed to explain e-CRM adoption among employees, along with the extended Updated DeLone and McLean Model with its five output factors, namely system quality, service quality, information quality, ease of use employee satisfaction. For this study, data was collected from 300 employees working on e-CRM and the data were analyzed using PLS-SEM. The experimental framework has a significant effect and shows that most of the hypotheses of the study are supported. Moreover, the framework contributes to the area of the success of e-CRM and individual performance.

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