Abstract
Abstract The agricultural sector is the largest sector of water consumers, and farmers are important stakeholders involved in water conservation. This research has been conducted to determine how native farmers support different policy options to reduce agricultural water consumption. Structural equations modeling was used to construct structures derived from the ‘theory of planned behavior’. For each policy option, a separate model is proposed and the modeling data supports the view that attitudes, subjective norms, and perceived behavioral control have a positive and significant effect on the intention. Attitudes, and perceived behavioral control, have the strongest effect on intention. Significantly, intention also have a positive impact on farmers' behavior. According to the results of the present research, the variance explained is over 85% for intentions and the variance explained for the farmers' behavior on water policy options is above 45% which is a result that indicates the high ability of the ‘theory of planned behavior’ in predicting policies achievement on saving agricultural water resources. It is argued that the field of psychology, and in particular environmental psychology, can play an important role in understanding more of the drivers to reduce agricultural water consumption and contribute to the social research program for water policy.
Highlights
One of the main reasons for food insecurity is the lack of water
The third approach is a component-based Structural equation modeling (SEM) known as generalized structured component analysis (GSCA); it is implemented through VisualGSCA or a web-based application called GeSCA
This paper focuses on SmartPLS because it is freely available to the research community across the globe
Summary
One of the main reasons for food insecurity is the lack of water. Effective and integrated management of water resources has become a priority in many countries of the world. According to recent research (Dalin et al ), Iran has ranked second in the world over the past two decades in depletion of groundwater after India. In Iran, more than 90% of water use is related to the agricultural sector and Downloaded from http://iwaponline.com/ws/article-pdf/21/6/2720/932459/ws021062720.pdf by guest. Mahdavi | Application of the ‘theory of planned behavior’ in water policy
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