Abstract

SWOT analysis, which mainly analyzes the strengths, weaknesses, opportunities and threats of target object or place, is a useful method in strategic planning. Strategic planning is an extended tool for regional development and can be defined as a systematic form of preparing for change and for the future of a city. Urban planning is influenced by changes within internal and external operational environments. SWOT is a useful tool for analyzing internal and external factors. In this paper a SWOT analysis is done regarding the urban management approach for Isfahan City in Iran. Based on our findings the Location of city in country, Rich cultural history and civilization, Various historical attractions, The presence of Zayanderood river in Isfahan are the most strengths factors which can make great opportunities for tourist attractions, however the high rate of urban expansion and industrial development, increasing water demands and degrading Zyandehroud water quality, air pollution and heavy traffic, High rates of immigration to the city, Landuse/cover change and natural habitats fragmentation should be considered as weaknesses and threats for strategic environmental planning.

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