APPLICATION OF STATISTICAL ANALYSIS OF TEXT MINING AT UPDATING AND STANDARDIZATION OF DETERMINATION OF LOGISTICS OF HOTEL RESTAURANT BUSINESS

Abstract

Introduction. The disagreements in terminology and definition of key concepts of logistics and logistics of the hotel and restaurant business have become a significant barrier to a clear understanding of these economic categories. This fact complicates the interaction of individual subjects of economic relations in the field of logistics. The problem of specification, systematization and standardization of the conceptual apparatus of logistics is now recognized as an actual one by the majority of theorists and practitioners who work in this field. Purpose. The article aims to explore the main approaches to defining the concepts of "logistics" and "logistics of hotel and restaurant business"; to perform frequency analysis of keywords on the basis of statistical analysis of textual information Text Mining; to specify significant predicates of definitions of logistics and logistics of hotel and restaurant business. Methods. Investigation of frequency of predictors of logistics determination has been carried out on a random sample with the help of statistical analysis of textual information Text Mining. The logic and analytical research method and system and structural research method have been used in the process of processing and systematization of the data. Results. Text Mining has made it possible to detect the following high-frequency predictors of logistics definition: "flow", "management", "material", "information", "science", "product" and "consumer". The special focus of the flow processes, in particular the flow of customers, is the specifics of hotel and restaurant business logistics. It means that the consumer moves towards the manufacturer, and not vice versa. The authors consider it expedient to add the following predicators to the definition of the hotel and restaurant business logistics: "the direction of the flow processes", "services", "production", "flow of customers", "section / direction". Conclusions. The article has systematized the main structural elements of the definition of logistics. Significant predicators of the definitions of "logistics" and "hotel and restaurant business logistics" have been revealed. It is established that the formation of definitions of these concepts using the statistical processing of the frequency of keywords caused the results that reflect the essence of these concepts in a proper way. These results can perfectly correlate with the methodology of the formation of scientific concepts.