Application of revised theory of planned behavior model to assess the readiness of circular economy in the RMG sector of Bangladesh

Abstract

This study aimed to investigate the readiness of the ready-made garments (RMG) sector in one of the developing countries to implement circular economy (CE) practices, which involve reusing, remanufacturing, and recycling materials and products to create a sustainable and resilient future. To achieve this goal, the study applied the revised theory of planned behavior model (RTPB) and analyzed the data using a structural equation modeling (SEM) approach. The study found that the basic elements of the TPB model, along with environmental commitment, green economic incentive, and firm maturity, can more effectively explain CE readiness than the original TPB model. The findings suggest that attitude, social pressure, green economic incentive, environmental commitment, and firm maturity significantly impact CE readiness. The results of this study have implications for policymakers in developing countries who seek to promote CE implementation in the RMG sector. By providing a unified framework to assess CE readiness, this study can help policymakers articulate strategic plans that prioritize environmental sustainability, economic benefits, and social responsibility. However, the study acknowledges that further research is needed to explore potential limitations and areas for improvement in this field.