Abstract
Many industries are labor-intensive and energy- and resource-consuming. A sustainable development plan is necessary for the industries as industrial structures have been changing recently. Taiwan’s shoe industry also has experienced such changes and requires a sustainable product development plan for continuous development. Therefore, this study aims to propose a new method by introducing a model of sustainable product development to facilitate the sustainable development of the industry. By taking air-cushioned casual shoe production as an example, this study suggested the refined Kano quality model for exploring the product attributes that improved the customers’ satisfaction. The refined Kano model that was established with interviews and questionnaire surveys was effective to define the product attributes that contributed to satisfying the customers and understanding their perception of product attributes. In the air-cushioned casual shoe production, the model found function, design, innovation, marketing, and service to be important for manufacturers to develop products with limited. It also suggested the priority be put on the attributes of high value-added quality, key quality, and potential quality. The model helped manufacturers decide which product attributes they need to invest in and develop. The relation of product attributes and consumer satisfaction for a sustainable product development model was also found by using the refined Kano model. The result of this study is expected to apply to various industries for establishing an appropriate sustainable product development model.
Highlights
Sustainable product development (SPD) refers to a method for enabling sustainable planning and developing products with a framework for strategic sustainable development (FSSD) or the natural step (TNS) framework especially in the early stage of product design [1,2,3]
The refined Kano model that was established with interviews and questionnaire surveys was effective to define the product attributes that contributed to satisfying the customers and understanding their perception of product attributes
The relation of product attributes and consumer satisfaction for a sustainable product development model was found by using the refined Kano model
Summary
Sustainable product development (SPD) refers to a method for enabling sustainable planning and developing products with a framework for strategic sustainable development (FSSD) or the natural step (TNS) framework especially in the early stage of product design [1,2,3]. As the demand for environment-friendly products and the related regulations increase, sustainability in product development becomes critical [4]. The concept of SPD still needs clear definitions in industries. A “good” brand created from good SPD is identified and differentiated with the products and creates the consumers’ loyalty. The brand and products need to be in accordance to obtain the consumer’s trust. The products prolong their life cycles through upcycling, recycling for sustainability development, which is an example of a well-managed brand
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