Abstract
Jixin Media has brought new development opportunities and challenges to ideological education for college students. It not only enriches ideological education resources, innovates ideological and political teaching methods, but also improves the effectiveness of ideological education. The article analyzes the positive effect of mobile phone new media on ideological education in colleges and universities, and analyzes the negative problems of the application of mobile phone new media in ideological education in colleges and universities, and proposes the strategy of using mobile new media in ideological education in colleges and universities.
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