Abstract
Based on the full cognition of the role of which new materials plays in industrial design, and combining the development of science and technology with increasing environmental awareness of human, this paper discusses the importance of new materials applications in contemporary industrial design. From the aspect of morphological characteristics, visual characteristics, features and bionic intelligence and so on, it analyzes the application effects of new materials in industrial design, showing that materials and industry design have the relationships that they permeate with each other, and they both play a significant role in the development of industrial design.
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