Abstract
The World Wide Web has boosted its content for the past years, it has a vast amount of multimedia resources that continuously grow specifically in documentary data. One of the major contributors of documentary contents can be evidently found on the social media called Facebook. People or netizens on Facebook are actively sharing their opinion about a certain topic or posts that can be related to them or not. With the huge amount of accessible documentary data that are seen on the so-called social media, there are research trends that can be made by the researchers in the field of opinion mining. A netizen’s comment on a particular post can either be a negative or a positive one. This study will discuss the opinion or comment of a netizen whether it is positive or negative or how she/he feels about a specific topic posted on Facebook; this is can be measured by the use of Sentiment Analysis. The combination of the Natural Language Processing and the analytics in textual form is also known as Sentiment Analysis that is use to the extraction of data in a useful manner. This study will be based on the product reviews of Filipinos in Filipino, English and Taglish (mixed Filipino and English) languages. To categorize a comment effectively, the Naïve Bayes Algorithm was implemented to the developed web system.
Highlights
The Philippines, for third year in a row, has appeared as the social media capital in the whole world, as millions of Filipinos devote hours on social media sites, predominantly Facebook, the uppermost social media that has been used in the world [1]
In addition to the wide-ranging usage of the social media, Filipinos based on the report said that they spent an average of nine (9) hours and twenty-nine (29) minutes on the internet each day [2]
This study attempted to categorize comments expressed by Filipinos in Facebook whether it is positive or negative
Summary
The Philippines, for third year in a row, has appeared as the social media capital in the whole world, as millions of Filipinos devote hours on social media sites, predominantly Facebook, the uppermost social media that has been used in the world [1]. Based on the 2018 Global Digital statement, Filipinos consumed a typical of three (3) hours and fifty-seven (57) minutes on social media on previous year. They are known to be the first technology adopters and remain internet savvy, when it comes in communicating online. In addition to the wide-ranging usage of the social media, Filipinos based on the report said that they spent an average of nine (9) hours and twenty-nine (29) minutes on the internet each day [2]. When consumer is examining for a product, they depend on Revised Manuscript Received on January 03, 2020. * Correspondence Author
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