Abstract
Narrative design was originated in the 20th century. As a kind of design thinking, it runs through various fields such as architecture, environment, and new media. The QR code design has gradually become a bridge for media integration design, and its importance is becoming increasingly obvious. An optimized QR code design may gradually replace the original LOGO of certain goods or brand. In this study, narration is embedded into the QR code design, and a new QR code design image is gradually constructed through three ways of planarization, spatialization, and narration.
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