Abstract
The importance of strategic planning enterprise activity is substantiated in the article. Detailed analysis of the management classic matrix models strategic planning, namely the Boston Consulting Group (BCG) method, the McKinsey method, and the Arthur D. Little method. Allowed to form a system basic models of strategic analysis. Which, unlike the existing ones, is built on the systematization of well-known matrix models of “packet management” in terms of tools, level of universalism and level of application. The article proposes an advanced strategic planning process for an enterprise with the application and combination of different types, methods, matrices and models, which includes three consecutive stages of analysis and planning. The authors of the article have also formulated and summarized the characteristics of matrices that are widely used in life and, above all, in the analysis of management activities. These are the change-resistance matrix and the Control Grid. The authors prove the importance and relevance of applying matrix methods in conjunction with the Blue Ocean strategy. The main instrument of the Blue Ocean Strategy is the Strategic Canvas - to diagnose and build such a strategy. In order to build an "outline strategy" for a company, it is necessary to identify the key characteristics of the products - theirs and their competitors. Analyzing a "strategic outline" allows the company to determine how well its market strategy is similar to that of its competitors. The creation of the "blue oceans" not only contributes to the strong growth and increase profits of enterprises, this strategic step has a serious positive effect on the consolidation of the existing brand the company in creating customers.
Highlights
The pace of change in economic conditions in today's world is so high that planning an enterprise is the only way to predict, operate and successfully work in the future of any enterprise
Comparison of different points of view on strategic management, developed in the enterprises is connected with the understanding of their own goals, a clear vision of the prospects for further development and ways to achieve these goals. This concept is the essence of strategic planning, establishing a system of current planning, which is a necessary condition for the rhythmic work of the company
The Boston Consulting Group (BCG) method refers to the category of quantitative methods: each parameter of the matrix is determined on the basis of one indicator, valid for all cases
Summary
The pace of change in economic conditions in today's world is so high that planning an enterprise is the only way to predict, operate and successfully work in the future of any enterprise. Comparison of different points of view on strategic management, developed in the enterprises is connected with the understanding of their own goals, a clear vision of the prospects for further development and ways to achieve these goals This concept is the essence of strategic planning, establishing a system of current planning, which is a necessary condition for the rhythmic work of the company. A careful analysis of existing strategic planning methods allows us to identify in them certain tools, universalism of application, and the same levels of application All this allows them to be systematized and presented in the following way (Fig. 1)
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
