Application of Machine Learning for Online Reputation Systems

Abstract

Users on the Internet usually require venues to provide better purchasing recommendations. This can be provided by a reputation system that processes ratings to provide recommendations. The rating aggregation process is a main part of reputation systems to produce global opinions about the product quality. Naive methods that are frequently used do not consider consumer profiles in their calculations and cannot discover unfair ratings and trends emerging in new ratings. Other sophisticated rating aggregation methods that use a weighted average technique focus on one or a few aspects of consumers’ profile data. This paper proposes a new reputation system using machine learning to predict reliability of consumers from their profile. In particular, we construct a new consumer profile dataset by extracting a set of factors that have a great impact on consumer reliability, which serve as an input to machine learning algorithms. The predicted weight is then integrated with a weighted average method to compute product reputation score. The proposed model has been evaluated over three MovieLens benchmarking datasets, using 10-folds cross validation. Furthermore, the performance of the proposed model has been compared to previous published rating aggregation models. The obtained results were promising which suggest that the proposed approach could be a potential solution for reputation systems. The results of the comparison demonstrated the accuracy of our models. Finally, the proposed approach can be integrated with online recommendation systems to provide better purchasing recommendations and facilitate user experience on online shopping markets.