Application of machine learning and cloud computing in social media behavior analysis

Abstract

It is of great theoretical significance and practical value to analyze the characteristics of users and behaviors in social networks, to study the personalized recommendation algorithms of users, to explore the inherent laws of event development, and to predict the movement of information or opinions. This paper analyzes the Weibo behavior through machine learning and cloud computing technology. Moreover, this paper studies and analyzes traditional network algorithms, and proposes a microblog recommendation algorithm based on statistical features. At the same time, the research content of this paper focuses on microblog contents, user characteristics, user preferences, and influence levels. The algorithm has simple structure and strong computing performance and performs feature data mining through cloud computing big data method, which is suitable for online mining microblog behavior. In addition, the performance of the algorithm was analyzed by design comparison experiments. The research indicates that the research algorithm proposed in this paper has certain advantages, which can be applied to network behavior analysis mining, and can provide theoretical reference for subsequent related research.