Abstract
The research aims at investigating the application of website IT and its role on online store. The study case is performed on one of online store. Data analysis was conducted one the online store website to analyse the role of IT-Based Web and its efficiency on online store as generating income activity. The result showed that the IT-Based Web is highly effective to support sales and the successful of online store. This is due to IT-Based Web has many excellence compare to the conventional shop. The website is able to reach large community and IT-Based Web can make the transaction easier to performed. Further research on more specific design of website should be performed in the future.
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