Abstract
Abstract With 2051 licences sold to farmers, ‘PC-Plant Protection’ is the most widely used PC-based farm level decision support system for control of weeds, pests and diseases in Denmark and in Europe. The system is distributed by the Danish Agricultural Advisory Centre and marketed by the local advisory centres. In order to help the local advisors promote sales at farmers meetings or agricultural exhibitions, they are provided with a video film of the field assessment methods, overhead transparencies outlining the structure of recommendation models, and sales brochures. More than 30 non-technical articles have been published in the national agricultural newspapers and magazines. National and regional TV stations have broadcast interviews with farmers on their experience with the system. A farm survey of 488 farmers who used the system in 1995 shows that the system has been well accepted by the farmers not only because of the reliable recommendations but also because of increased profits. A similar survey among crop production advisors also showed that the system has been very useful both for the direct and indirect advisory services.
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