Abstract
Ecotourism is a form of tourism management by promoting the unique tourist attraction such as natural destination, conservation, education and local wisdom. Banyuwangi is a region that makes ecotourism as a n important pillar of the economy in coastal areas. Communities in the coastal village of Bangsring District , Banyuwangi, generally have a chance to earn more revenue from ecotourism sector. The existence of coral reefs and beautiful island s are natural potential that can be developed into high-value marine ecotourism, especially with the increase in ecotourism trend. It is also in line with the direction of Government policy in Banyuwangi to advance marine ecotourism sector. Based on information obtained from the chairman of Pokwasmas Samudera Bhakti and KNIH Bangsring, the problem faced by partners related to the development of ecotourism was that Bangsring ecotourism requires more promotion s. I nformation about ecotourism so far has not fully use information technology, whereas characteristics of ecotourism fans who belong to a niche market requires their websites and other social media as an effective media campaign. Bunder (Underwater Bangsring) is one of the marketing strategies and promotion of village tourism potential in Bangsring using mobile application based on android. By using information technology (IT) , “Bunder” is able to generate information s based on android platform that can be accesed from anywhere and by everyone. A downloadable app lication named Bunder is regarding the potential of tourism and natural resources in Bangsring and its surrounding. This application is expected to support effective promotion towards sustainable management of marine ecotourism in Bangsring, Banyuwangi.
Highlights
MATERIALS AND METHODSThe communities in Bangsring together with Pokwasmas Samudera Bhakti and KNIH had 2 (two) main implementation of science and technology in their promotional activities
The existence of coral reefs and beautiful islands are natural potential that can be developed into high-value marine ecotourism, especially with the increase in ecotourism trend
The results were the implementation in Bangsring Coastal Zone and its surrounding area of 2 activities included: 1) an inventory of activities and potential ecotourism of the coastal village in Bangsring; and 2) making
Summary
The communities in Bangsring together with Pokwasmas Samudera Bhakti and KNIH had 2 (two) main implementation of science and technology in their promotional activities These activities include: 1) an inventory of activities and ecotourism potential of the coastal village of Bangsring; and 2) Preparation of information systems in the form of mobile applications named "Bangsring". The existence of web-based information portal and downloadable applications at the moment is an important key in the promotion and management of the area. In this information system will be displayed (a) geophysical profiles and regional administration (b) the local potential of biological resources (c) the ecotourism potential and (d) other information related to the activities in Wongsorejo coastal areas.
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