Abstract
The main problems of modern business are related to the processes of creating knowledge and introducing innovations, which form the basis of the economy. To keep positions in the market, modern enterprises and organizations need continuous creation and production of new products. A constant search for new technologies, methods of personnel management and methods for implementing projects is necessary to ensure sustainable development of the enterprises and business. The article proves a hypothes explaining the process of creating and stimulating innovation within the framework of modern enterprises and organizations and its relationship with the processes of knowledge creation and HADI-cycle. The main scientific research methods are bibliographic analysis, content-analysis, formal logic methods and methods of analogies. The verification with the help of formal logic methods showed the universality of the proposed model for the innovative enterprtnership. The result of this article indicates that the mechanism of interaction between the standard and non-standard cycle of creating new organizational knowledge in the organization management system allows to accelerate the process of creating and introducing innovations, increases the effectiveness of marketing and management in general and sustainability development of the enterprises.
Highlights
The modern economy is undergoing significant changes
Intellectual product consists of 4 stages: 1) creation of personal knowledge; 2) the creation of codified knowledge; 3) creation of competence knowledge; 4) creation of materialized knowledge (Korposh et al, 2011)
The main stages of creating knowledge in the process of intellectual activity in turn form a system of circulation of knowledge, including with the external environment, where new knowledge is disseminated and where people get new information for expanding their personal knowledge (Figure 1)
Summary
Competitive organizations should take the initiative, act in accordance with the future needs of society and trends in the market, anticipate changes in society, thereby creating advantages over competitors (Lumpkin & Dess, 2001). The innovative activity of organizations depends entirely on knowledge management and creativity. Structuring and defining the transformation of organizational knowledge makes it possible to more accurately pick up management tools for the organization's innovative potential. Innovative organizations support new ideas and create new knowledge more actively, creating a mechanism for the continuous development of new products, services or processes (Lumpkin & Dess, 1996). Transformation of knowledge in the organization provides its value to its customers and helps to achieve a high competitive position in the market (Griffith et al, 2006)
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