Abstract
Many organisations are adjusting to the presence of Generation Y and their values. Industries that have largeannual intakes of employees, like Professional Services, find this adjustment particularly challenging. GenerationY challenges workplace rules and norms, this article seeks to understand the decision making process used byGeneration Y to form expectations and perceptions in relation to workplace rules and norms. Understanding thisprocess will help organisations to better educate and influence Generation Y regarding their career choices andconduct within the workplace. This article will focus on applying the Groupthink theory to explain the decisionmaking process used by Generation Y to form expectations and perceptions in relation to workplace rules andnorms. In the conclusion an adjusted Groupthink Model that applies specifically to this context is presented.Lessons for organisations that may want to have greater influence over the decision making process used byGeneration Y are also presented.
Highlights
Many organisations are adjusting to the presence of Generation Y and their associated values in the workplace
This article will focus on applying the Groupthink theory to explain the decision making process used by Generation Y to form expectations and perceptions in relation to workplace rules and norms
Managing Generation Y is challenging, many managers have expressed frustration at the demands and expectations of Generation Y employees. This frustration is intensified in environments like Professional Services, where the business model used means a large number of Generation Y employees commence as graduates every year
Summary
Many organisations are adjusting to the presence of Generation Y and their associated values in the workplace. Groupthink Theory is applied to explain the decision making process used by Generation Y to form expectations and perceptions in relation to workplace rules and norms. The following is an outline of the pertinent facts about the Professional Services industry and Generation Y (the environment and context) This issue of decision making is worth investigating as a large proportion of Professional Services Firms are made up of younger and newer employees. The effect they have on the morale, culture and performance of the firm is profound. Understanding this dynamic will help organisations to better educate and influence Generation Y regarding their career choices and conduct within the workplace
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