Abstract

Application of eye-tracking technology to analyse a university's corporate visual identity: the case of UCLM

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Similar Papers

Paper Title
Journal
Date
Author
The impact of organisational characteristics on corporate visual identity
John M.T Balmer ... Menno D.T De Jong
European Journal of Marketing | VOL. 40
John M.T Balmer, et. al.John M.T Balmer ... Menno D.T De Jong
01 Jul 2006
More than decoration: An investigation into the role of visual rhetoric and ethos in corporate visual identity
Jennifer R Veltsos
-
Jennifer R VeltsosJennifer R Veltsos
29 Apr 2012
Analysis of African universities’ corporate visual identities
Emmanuel Mogaji ... Thomas Wayne
-
Emmanuel Mogaji, et. al.Emmanuel Mogaji ... Thomas Wayne
20 Jan 2020
M&As and Corporate Visual Identity: An Exploratory Study
Philip Rosson ... Mary R Brooks
Corporate Reputation Review | VOL. 7
Philip Rosson, et. al.Philip Rosson ... Mary R Brooks
01 Jul 2004
View more papers

More From: International Journal of Services Operations and Informatics

Paper Title
Journal
Date
Author
Application of eye-tracking technology to analyse a university's corporate visual identity: the case of UCLM
Ángel Millán ... Marta Retamosa
International Journal of Services Operations and Informatics | VOL. 13
Ángel Millán, et. al.Ángel Millán ... Marta Retamosa
01 Jan 2024
Extending and demonstrating an engineering communication framework utilising the digital twin concept in a context of factory layouts
Anna Syberfeldt ... Dan Högberg
International Journal of Services Operations and Informatics | VOL. 12
Anna Syberfeldt, et. al.Anna Syberfeldt ... Dan Högberg
01 Jan 2023
Interactive eWOM, consumer engagement, loyalty, eWOM sharing, and purchase behaviour nexus: an integrated framework for tourism and hospitality industry
Maher Odeh Falah Al Shamaileh ... Saaherah Basil Alkilany
International Journal of Services Operations and Informatics | VOL. 12
Maher Odeh Falah Al Shamaileh, et. al.Maher Odeh Falah Al Shamaileh ... Saaherah Basil Alkilany
01 Jan 2023
Study on artificial intelligence (AI) initiatives in e-service delivery systems: a service process perception model
Jagroop Singh ... Sudhir Rana
International Journal of Services Operations and Informatics | VOL. 12
Jagroop Singh, et. al.Jagroop Singh ... Sudhir Rana
01 Jan 2023
View more papers