Application of Ergonomics Theory Based on Color Perception Theory in Business Design

Chen Ni,Li Wang,A Ghadouani,F Wu

doi:10.1051/e3sconf/202017902053

Abstract

There is an obvious difference between the real world and the world we perceive, and we are constantly updating the definition of color. Color, like point, line, and plane, is the basic unit of our visual information. However, compared with other visual elements, our research on color has obvious shortcomings. We can solve many specific problems in our design practice through new analysis methods.

Highlights

There is an obvious difference between the real world and the world we perceive, and we are constantly updating the definition of color
1.1 Human Visual System Theory Generally speaking, the nature of visual impressions is unlike linguistics, which has rigorous language logic
General research believes that the transmission and understanding of visual information need not be as accurate as learning languages, but the limitations of our understanding of human visual perception systems have led us to ignore the role of complex underlying information and unique connotations in visual language

Summary

Human Visual System and Color Perception Theory

1.1 Human Visual System Theory Generally speaking, the nature of visual impressions is unlike linguistics, which has rigorous language logic. 1.2 Subjective Color Perception Theory There is an obvious difference between the real world and the world we perceive This difference is attributed to illusions by us, which means that illusions capture the essence of the work of our sensory system, just as magic shows are performances that use the illusions of our perception systems. There is an old saying in China that “seeing is believing”, from which it can be seen that visual information remains the way we rely on most to perceive the world during millions of years of evolution. Such a main form of obtaining information is still highly subjective, that is, the world we see is still very different from the real world. In the future art creation or design activities, creation based on the plasticity of the brain will be a new direction for the development of art and design

Ergonomics Analysis Based on Color Perception Theory

Findings

Conclusion