Abstract
With the rapid development of information technology and the continuous emergence of artificial intelligence, big data, cloud computing and other advanced technologies, design ushers in a new era of digital technology. The innovative application of digital technology in contemporary design in China promotes the rapid development of cultural and creative design. As an important carrier of university culture, cultural and creative products have become an important part of the construction of university culture, which plays an important role in publicizing the school cultural characteristics and promoting the school brand image. Based on the analysis of excellent campus cultural and creative cases at home and abroad, taking Jiangxi University of Finance and economics as an example, this paper explores the new application of digital technology in contemporary cultural and creative design.
Highlights
The major of art design in the school can design for the school, but most of them have not been systematically studied and trained, have not set up a special major of cultural and creative products, and the products have not been fully in line with the market
Campus cultural creation products show the elements of campus culture in the form of products
With the continuous development of national economy and the increasing economic level of the people, the development of cultural and creative industries in colleges and universities ushered in a golden period
Summary
The major of art design in the school can design for the school, but most of them have not been systematically studied and trained, have not set up a special major of cultural and creative products, and the products have not been fully in line with the market. The development mode of foreign colleges and universities is more mature, most of them have systematic design, product types are more diverse. Professional R & D team is responsible for the design, professional factory is responsible for production, to achieve the close cooperation between the school and the market. Based on the basic color of the school, a series of cultural and creative products are designed, which get the favor of teachers and students, and attract the attention of tourists outside school. Cooperation with well-known enterprises publicizes the school culture, and expands the influence and popularity of the brand among teachers and students
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