Abstract
The article examines issues on the topic of digital administrative services in Bulgaria. In this sense, the paper presents the opportunities for application of data analytics, which are suitable for research of this type of services. In this case, the article uses data from online media content on the researched topic. The main purpose of the article is to apply opportunities for data analytics and to present the relevant analysis on the topic of digital administrative services in Bulgaria. To achieve its goal, the article uses various scientific methods, including study, analysis, research, modeling and experimentation. The results support the main hypothesis of the study, namely defining the benefits of applying data analytics to research the media positioning of digital administrative services in Bulgaria. In conclusion, the paper points out the opportunities for improvement of the research in the subject area with the application of the respective data analysis.
Highlights
IntroductionBulgaria is investing heavily in improving the level of digital administrative services that the public sector provides to citizens and businesses
Digital administrative services are a modern necessity for every society
From the point of view that the Internet is a world-renowned media of a new generation, we can conclude that the study of the way digital administrative services is positioned in the Bulgarian Internet space is a study of the media positioning of digital administrative services in Bulgaria
Summary
Bulgaria is investing heavily in improving the level of digital administrative services that the public sector provides to citizens and businesses. As a result of these efforts, more and more digital administrative services are available. This undoubtedly improves the level of the overall electrification process in the public sector. Most digital administrative services are developed at the regional level. In this sense, it is important to keep in mind that the services offered may differ significantly depending on regional specificities. The field of digital administrative services is no exception. This subject area is of interest for research in the context of the possibilities for application of data analytics.
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