Application of Communication on the Corporate Social Responsibility model in a Company

Abstract

Various Corporate Social Responsibility activities must of course be conveyed appropriately and according to the wishes expected for the surrounding community. The purpose of writing this article is to see how the implementation of CSR activities in several companies in Indonesia by doing good communication for the program. The method used in this paper is to show several cases of CSR implementation in Indonesia for descriptive analysis. The results to be obtained are knowing if the two-way communication model is more effective in delivering CSR programs to the community, because this delivery is able to provide feedback between the company and the community, so that the community gets positive benefits from the company's business industry activities and the company can also assess the response positive or negative of the program that will be made or has been implemented in the local community.