Abstract
With the explosive development of knowledge and the rapid development of various information technology, cloud computing technology, resource allocation and management technology, cloud computing is a business computing model that allocates computing work to a large number of resources. Under this circumstance, the marketing model has undergone tremendous changes, and the traditional profit model is difficult to continue. This has forced the major marketing platforms to change their development thinking and look for new points of profit growth. This article aims to study the application of cloud computing in the network marketing platform. This article mainly uses questionnaire survey method and practice survey method. First, it analyzes the status quo of cloud computing and online marketing platforms at home and abroad, and then conducts online marketing on the platform based on cloud computing. Marketing strategy design and analysis of information needs. Experimental research shows that, whether in terms of business processing time or customer satisfaction, online marketing under cloud computing performs better than traditional marketing, ensuring quality and achieving high efficiency.
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