Application of business intelligence under deep neural network in credit scoring of bank users

Abstract

This paper aims to improve the level of social credit system and the accuracy and efficiency of bank users’ credit scoring by using business intelligence technology based on deep neural network (DNN). Firstly, based on the theory of personal credit evaluation factors, a comprehensive credit evaluation factor system is constructed, taking into account social and economic background, consumption habits, behavior patterns and other factors. Meanwhile, back propagation neural network (BPNN) theory is introduced as the core method of modeling to cope with the nonlinear relationship in the credit scoring task and the demand of large-scale data processing. Secondly, by analyzing the operation process of BPNN in detail, the specific application in credit scoring model is emphasized. Finally, on the basis of theory and operation, this paper implements a credit scoring model for bank users based on BPNN theory. The experimental results show that the model realized in this paper can automatically discover the key attributes and internal rules in the sampled data, and adjust the weight and threshold of the network by modifying the parameters and network structure to meet the expected requirements. The accuracy of the credit score of the predicted sample data reaches 99.5%, and the prediction error is very small, which has a good prediction effect. This paper provides a feasible solution for business intelligence and DNN in the field of credit scoring, and also provides strong empirical support for improving the level of social credit system.