Abstract
The application of virtual augmented reality (AR) in the construction industry based on the use of information modeling technologies (BIM) has great prospects. An augmented reality space with a presence effect can facilitate better interaction between customers and specialists in various technical issues related to the implementation of the construction project. Combined with the concept of building information modeling, AR technologies can improve the general understanding of the construction process. Using the newest augmented reality technologies allows you to work out both the entire project and its individual details as accurately as possible. Object visualization in the real world can be improved by combining AR as well as BIM technologies, since the interactive capabilities provided by AR software and access to BIM information data allow you to more intuitively solve the tasks of maintenance and construction management. This article analyzes the current state of augmented reality technologies in construction, identifies the problems and prospects of using these innovative technologies in the construction sector, describes the methods of using the latest technologies under study in the construction sector, and also presents indicators affecting decision-making using augmented reality technologies. The article considers the possibility of reducing the implementation time of certain stages of investment and construction activities taking into account the introduction of augmented reality, provides examples of construction companies from different countries developing software and development companies using augmented reality technologies for marketing purposes, and concludes that augmented reality is promising in construction.
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