Application of Artificial Intelligence and Big Data Technology in Digital Marketing

Abstract

At present, intelligent technologies such as artificial intelligence and big data are in full swing, and various application scenarios are gradually landing. The application of big data and artificial intelligence technologies to digital marketing has become a top priority for the development of the industry, and has been It has become a consensus and is becoming more and more popular. However, there are still many problems in the application process, the most common of which is that marketing is not accurate enough. Under this background, this article uses a hotel chain company as an example to study the precision of digital marketing, which makes the marketing effect significantly improved. The introduction of artificial intelligence and big data makes data no longer just a simple entry. These intelligent technologies fully tap the potential behind these data. These potentials have important values and significance for social development.