Abstract

The study proved and substantiated the importance of innovative approaches and digitalization in the organization of the educational process of higher education. It has been found that the introduction of innovative approaches is a strategically key factor for achieving a high level of quality and efficiency of educational services. In particular, innovative technologies and digitalization allow universities to adapt to modern requirements and create flexible and accessible learning environments. 
 During the study, an analysis of differences in the interpretation of the concepts of «threat» and «risk» was conducted. In particular, it is determined that in education threats and risks can include not only financial difficulties, but also loss of reputation, low quality of education and insufficient competitiveness of graduates. It identifies the main range of problematic issues, sets of innovative approaches in higher education and highlights the principles and stages of diagnosis, which should take into account the specifics of the educational environment and the requirements of the modern labor market for its qualitative assessment. 
 In order to test the research, the article assesses and analyzes the introduction of innovative approaches in the Volodymyr Dahl East Ukrainian National University for the training of applicants 073 and 281 in the field of distance education. The strategic goals chosen to accelerate the digitalization process have been singled out and justified, considering the high standards of quality and the needs of the modern educational environment. The introduction of a digital student card, the creation of a digital educational environment and an increase in the level of digital literacy of students and teaching staff are key areas of the strategy of the Volodymyr Dahl East Ukrainian National University. In addition, innovative approaches have been developed, such as partnerships with technology companies, the creation of electronic libraries and archives aimed at supporting research activities and quality education in distance learning. 
 It provides a SWOT analysis of the Volodymyr Dahl East Ukrainian National University which highlights the main strengths and weaknesses of its functioning, as well as identifies the opportunities and threats faced by the university today in the most difficult conditions of existence. The conducted analysis allows us to draw conclusions and determine the prospects for further research in this direction. 
 In general, the study emphasizes the importance of innovation and digitalization in education as strategic factors contributing to improving the quality, efficiency, and competitiveness of educational institutions in the modern world. 
 The obtained results help to determine the optimal way to achieve the set goals, and their certification with certificates testifies to the importance and effectiveness of the chosen direction of innovative activity at Volodymyr Dahl East Ukrainian National University in the face of high requirements for remote educational process.

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