Abstract
The advantages of e-commerce and information technology play an extremely important role in enhancing the competitiveness of the tourism industry and adapting to the needs of global economic integration. The development of e-commerce has played a huge role in all walks of life. For the tourism industry, the role of e-commerce is even more important. This article analyzes the influence of e-commerce on tourism production factors, such as optimizing tourism production factors, optimizing industrial structure, improving the competitiveness of tourism enterprises and playing the leading role of the government. This article attempts to find out the fundamental reason why e-commerce can enhance the competitiveness of China’s tourism industry, so as to find a better way for e-commerce to promote the development of China’s tourism industry. In order to accurately predict the scale and quantity of domestic tourism, an optimized neural network model is proposed to analyze and predict tourism data, and then analyze and research the data. Tourism development factors such as tourism development factors, changes in tourism demand and the optimization of industrial structure have effectively promoted the development of China’s tourism industry.
Highlights
With the acceleration of the globalization of the world economy, the tourism industry is facing more intense competition
Tourism industry is characterized by associated collaboration
The independent commercial tourism organization is the main body of the value chain
Summary
With the acceleration of the globalization of the world economy, the tourism industry is facing more intense competition. How to enhance the competitiveness of the tourism industry is an important issue in China’s economic development [1]. The application of network technology and e-commerce will greatly improve the service level, management level and management level of the tourism industry, improve the operation quality of the tourism industry and greatly enhance the international competitiveness of China’s tourism industry [2]. With the popularization of Internet technology, e-commerce has developed rapidly and become an important strategic choice for many countries to promote economic growth and cope with global competition [3]. After more than 20 years of rapid development, China’s tourism industry has become a new growth point of China’s national economy, but compared with the world’s tourism powers, there. The transformation of traditional retail companies to Internet retail companies, the exploration of the O2O model of Internet brands, creating the ultimate user experience under the O2O model, big data boosting the development of e-commerce, and cross-industry integration to create new business models
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