Abstract

The research we will do is follow-up research from previous research in 2019, namely: "Application of E-Business in Village Government (Study on Marketing of Village Leading Products)", in previous studies it has been stated that applying the concept of E-Business to help market superior products village. In the current research, we will try to make a model or design of an application that can help in marketing the village's superior products. This type of research we use is applied research (Applied Research) because the results of the research can be directly used/applied to solve the problems faced and the implementation of e-business design using the information systems development (ISD) method. The traditional systems development life cycle (SDLC) method provides structured and formal steps. However, this method needs to be changed to adapt to the conditions of information technology and the increasingly complex needs and requires great flexibility and responsiveness. Various modern methods are available for the development of complex systems or those that are desired to be quickly realized, for example, prototyping, joint application design, object-oriented development, and component-based development. This E-Marketing application was created to be able to help promote and market products that are superior to the village. The design of this application is made to make it easier for village communities to promote and market their village's superior products. With this E-Marketing application, information on superior village products can be seen by the wider community. The result of this research is a prototype of the E-Marketing application that can be applied as a solution to promote and market the village's superior products.

Highlights

  • The research we will do is follow-up research from previous research in 2019, namely: "Application of E-Business in Village Government (Study of Marketing of Village Leading Products)"[10, 11, 12, 13, 14, 15, 16, 17], in previous research, it has been stated that applying the concept of E-Business to help market superior village products [3]

  • Based on the discussion of the research results that have been discussed in the previous chapter, in this research the Design of E-Marketing Applications to Help Marketing the Village's Superior Products the following conclusions and suggestions can be drawn: 1. The design of this application was made to facilitate rural communities in promoting and marketing superior products to their village

  • With this E-Marketing application, information on superior village products can be seen by the wider community

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Summary

Introduction

The research we will do is follow-up research from previous research in 2019, namely: "Application of E-Business in Village Government (Study of Marketing of Village Leading Products)"[10, 11, 12, 13, 14, 15, 16, 17], in previous research, it has been stated that applying the concept of E-Business to help market superior village products [3].The previous research only discussed the application of the right E-Business concept to assist in marketing superior village products [1, 2, 3, 4, 5].Previous research used village superior product data from 2 villages, it can be seen in the following table.Corresponding author: Yudo Devianto; Email: Faculty of Computer Science, Universitas Mercu Buana, Jakarta, Indonesia. The research we will do is follow-up research from previous research in 2019, namely: "Application of E-Business in Village Government (Study of Marketing of Village Leading Products)"[10, 11, 12, 13, 14, 15, 16, 17], in previous research, it has been stated that applying the concept of E-Business to help market superior village products [3]. The previous research only discussed the application of the right E-Business concept to assist in marketing superior village products [1, 2, 3, 4, 5]. Previous research used village superior product data from 2 villages, it can be seen in the following table.

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