Abstract

The sharing economy is a business model based on the idea of sharing underutilized resources or assets between individuals, rather than owning them individually. This concept has been widely applied in various industries such as transportation, accommodation, and equipment rental. Sharing economy platforms have disrupted traditional business models by creating new markets and providing greater access to goods and services. The performance of the sharing economy depends on the ability of companies to create trust, facilitate transactions, and ensure the safety and quality of the shared assets. While the sharing economy has brought benefits such as increased efficiency and sustainability, it has also raised concerns about regulation, labor rights, and the concentration of market power in the hands of a few large platforms.

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