Abstract

In recent years, new media spring up suddenly compared with traditional media. However, the application of digital technology in exhibition and display of museum not only has great influence on the development of exhibition but also brings much attention on digital exhibition and display technology. New media can effectively transmit and display the exhibited information of museum and the information it displayed together with traditional media. New media and traditional media combine organically and supplementary to each other in the exhibition design of museum. We should emphasize the great value of new media in the application and design of museum exhibition and design of museum; meanwhile, it should break the restraints of tradition thinking patterns and strengthen the application study of new media technology in museum exhibition and display so as to actively promote the influence of new media in the development of museum. New media technology is a great evolution in the rapid developed high technology field. It brings computer image, cyber reality and artificial life into the new culture of the new era. The footsteps of human civilization now enter a visual-oriented new culture era. New media is relative to traditional media; new media is born on the basis of traditional media and is beneficial from the high technology and gradually improved in social practice. New media is based on digital information technology with the features of interactive transmission. Traditional media, such as newspaper, broadcast, television, magazines etc., are gradually replaced by digital newspaper, digital television and touch media. New media technology developed under Internet technology plays its information service function and also has innate technical advantages. Compared with traditional media, the new of new media lies in the innovation in technology, forms and theories. It provides information; meanwhile it can realize the equal communication between communicator

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