Abstract
With the rapid development of the e-commerce field, the application of data visualization technology is more extensive. Visual development in the field of Tiktok e-commerce can improve marketing accuracy and optimize consumers' shopping experience. However, visualization development in the field of Tiktok e-commerce has been affected. Based on this, the paper proposes to optimize Tiktok e-commerce by means of data optimization and integration. This paper uses the literature research method to analyze the application of data visualization in Tiktok e-commerce. Through reading a large number of literature, it is found that data visualization is of great help to the development of e-commerce. The technical realization and function summary of data visualization in Tiktok e-commerce are studied, but there are still some problems in commodity information, commodity quality, user positioning, logistics, and other aspects. Finally, some solutions are proposed.
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