Apple Inc's Massive Demand for Chips and Semiconductors under COVID-19 and its Response Strategies

Abstract

COVID-19 has been in the spotlight since the end of 2019. The impact of the spread of the epidemic is not only limited to the inconvenience of people's lives, but also leads to the inability of most companies and related industries to operate and produce normally. Not only can most human resources not be restored to normal in a short period of time, but also the chip supply chain's untimely supply leads to the emergence of chip supply shortages, which also reflects the fragility of the supply chain network. This study focuses on the impact of the global chip supply chain shortage on Apple in recent years and how to address it. The study was conducted by understanding Apple's current business strategy and how it has been adjusted according to the chip market. At the same time, the company's current data analysis of the main products, you can clearly see the current chip shortage problem for Apple's impact. The main problems of the chip industry are in the chip production supply chain, the complexity of chip production, and the lack of raw materials, so the semiconductor can not be normalized production, but the market demand for chips is increasing day by day. To reduce the chip shortage brought about by the loss of profits, Apple needs to further develop its own supply chain to achieve chip supply sustainability.