Appearance Management Behaviors according to Personality Type and Self-Image of High School Girls

Abstract

The objectives of this study were so investigate appearance management behaviors and hair-style preferences in accordance with personality types and self-image, and to examine the characteristics that influence simultaneously the appearance management behaviors. A survey was used for as for this research. The personality properties of introversion and extroversion were further divided, based on the aspects of emotions, thoughts, behaviors, and interpersonal psychological functions. The subjects were 383 girls in their first year of high school in Seoul. The extrovert type showed a higher level of management for clothing, hair, and face than the introvert type. The emotional extrovert type and the interpersonal extrovert type showed the highest level of clothing management. the active extrovert type showed the highest level of face management. and the interpersonal introvert type showed a very low level of hair management. The high school girls who had a higher social and mature self-image showed a higher level of clothing, hair, and face management. Introverted girls preferred a mid-length straight hairstyle more than extroverted girls. The higher the social and mature self-images girls had, the more the)` preferred a long wave hairstyle. The higher the cute image they had, the more they preferred wave hairstyle. The entire appearance management behavior was affected significantly by extroversion, mature image, and allowance, simultaneously.