Abstract
ABSTRACTThis paper introduces and evaluates the new holistic model called Apparel Needs and Expectations (ANE) Model. The ANE Model provides a structure for evaluating the target customers ever-changing needs and expectations of apparel. The ANE Model can be used during the product development process to identify target customer's expectations of apparel features and during sales analysis to identify product related features which effected sales. Eighty-six students in apparel product development courses at two US universities evaluated the usefulness of the model. Students found the ANE Model a useful tool for new product development process and plan to use it in the future. This paper introduces further applications of this model in both academia and industry. Uses of the model include teaching in design and product development related courses, apparel research identification, target market evaluation, design of new products, and the examination of underperforming products in the market place.
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