Apparel fashion trends and Instagram: A study of Gujranwala Youth

Abstract

In the digital age, social media has played an important role in the fashion industry, allowing consumers and anyone interested in fashion to interact more with designers and companies of top clothing, footwear and accessories Range. Our addiction to social media has increased a lot and become more integrated into our lives. People are increasingly impressed with their online exposure in the form of presidents, especially in the fashion field. Fashion is a multi-billion dollar industry with social and economic impact on a global scale. However, the increasing use of social media inside and outside the industry can affect this traditional system. Therefore, let's try to understand the elements of fashion success in the Instagram age. The Instagram account achieves a specific taste, authenticity and brand concept. The project aims to address the state of fashion within the framework of traditional fashion and how to break the tension around veil and fashion prejudices. This research attempts to understand new trends and new technologies promoted by social networks in the fashion industry. How and how they differ from traditional and traditional branding techniques in the fashion industry. This article will conduct an in-depth analysis of selected advertising speeches on fashion industry social media in the form of fashion promotion and corporate advertising on Instagram. This investigates the work of popular social media influencers and their impact on followers. Selected social media influencer forums are specific to YouTube and Instagram. Researchers are trying to understand whether the work of influencers in endorsing or reviewing products has a positive impact on their followers.
 Key Words: Social Media, Fashion, Branding, Instagram, Gujranwala youth