App usage on-the-move: Context- and commute-aware next app prediction

Abstract

The proliferation of digital devices and connectivity enables people to work anywhere, anytime, even while they are on the move. While mobile applications have become pervasive, an excessive amount of mobile applications have been installed on mobile devices. Nowadays, commuting takes a large proportion of daily human life, but studies show that searching for the desired apps while commuting can decrease productivity significantly and sometimes even cause safety issues. Although app usage behaviour has been studied for general situations, little to no study considers the commuting context as vital information. Existing models for app usage prediction cannot be easily generalised across all commuting contexts due to: (1) continuous change in user locations; and (2) limitation of necessary contextual information (i.e., lack of knowledge to identify which contextual information is necessary for different commuting situations. We aim to address these challenges by extracting essential contextual information for on-commute app usage prediction. Using the extracted features, we propose AppUsageOTM, a practical statistical machine learning framework to predict both destination amenity and utilise the inferred destination to contextualise the app usage prediction with travelling purposes as crucial information. We evaluate our framework in terms of accuracy, which shows the feasibility of our work. Using a real-world mobile and app usage behaviour dataset with more than 12,495 trajectory records and more than 1046 mobile applications logged, AppUsageOTM significantly outperformed all baseline models, achieving Accuracy@k 46.4%@1, 66.4%@5, and 75.9%@10.