Apocalypse in Fantasy and Reality: Japanese Pop Culture in Contemporary Russia

Abstract

Scholars of Russo-Japanese affairs often note that in contrast to political relations, abundant in confrontations and disagreement, the cultural encounters between Russia and Japan have always been mutually enriching and fruitful. Suffice it to say that in the first half of the twentieth century, Japanese intellectuals were fascinated with Russian literature, seeking in it a means for individual and national identity.1 The cultural flow has now taken the reverse course and many young Russians are captivated with Japanese popular culture. Some even say that Japan is no longer exotic because its cultural presence in contemporary Russia is becoming a part of everyday life. Indeed, sushi bars, yakitori shops, Doraemon, and Hello Kitty goods may be spotted everywhere. The year 2004 was proclaimed the year of Japanese culture, paving the way for numerous art exhibitions, musical performances, and cinema festivals. Whereas such exhibitions and performances could be enjoyed mainly by the citizens of large urban centers, the majority of Russians, especially the youth, see Japan through the lens of anime and manga.